10 Content Marketing Experts to Follow in 2017
Content is king, but some people are making “out of this world” material, which we have scanned through hundreds of content marketing influencers so that you can learn from some great things. Here are 26 of our favorites:
#1. Ann Handley
Ann Handley is an experience to create and manage digital content to build relationships for organizations and individuals. Ann Handley speaks and writes about how you can reconsider the way the markets are marketed. Social Media is mentioned as the most influential woman in Forbes and Forbes Woman is recognized as one of the Top 20 Women’s Bloggers; Ann Handley is the Chief Material Officer of Marketing Providers, a Training, and Education Company, who That’s the largest community of marketers in its category. She is a former monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and co-author of the best-selling book on content marketing. A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor.
#2. Jeff Bullas
Jeff is a living legend in the digital marketing industry and without a question one of the very best content marketing experts you will find!
His blog is one of the best platforms for marketers to learn about content, social media, and digital marketing.Jeff is a proven expert in the field having ranked 8th on Forbes “The World’s Top 40 Social Marketing Talent” – 2014 and 11th by Huffington post for “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow”.
Jeff’s blog has a jaw-dropping readers volume of 4 million every year from 190 countries worldwide!
#3. Gerry Moran
Gerry is a marketing wizard who knows how to cast a spell that actually works!
Having over 30 years of experience, Gerry has proven his expertise by helping people and business on social media, social selling, and digital marketing strategy successfully.He is currently the global head of Cognizant which is one of the leading digital marketing solution company in the world. Gerry has made storytelling an art of lead generation and branding.
#4. Joe Pulizzi
Joe Pulizzi is founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world
Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015.
Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, This “ Old Marketing” and “Content Inc.”. If you ever meet him in person, he’ll be wearing orange.
#5. Jay Baer
The world’s most inspirational marketing and customer service keynote speaker.
Which shows you how to use technology as an unfair marketing and customer service benefit. Audiences will reconsider their approach to marketing and customer service, which will help them to take advantage of more customers and they have already earned them.
There are some speakers that are great on stage, some that have amazing and relevant content, a very small handful who actually share something that will shift our entire business strategy, and very very few who impress me as having all the above – Jay is that guy.
Rory Vaden, World Champion public speaker
Jay will customize his presentation to be relevant and engaging to your specific audience by including relevant and targeted examples, often from people in the room.
More information on Jay’s most popular programs can be found here, and he is also a popular emcee and event host.
“Jay is a powerful presenter. He not only positively affected our members, but as a result of his presentation, our own organization completely changed our approach to marketing.”
Bill Eckstrom, President of ECSell Institute
#6. Michael Brenner
Michael Brenner is a globally-recognized keynote speaker on leadership, culture, and marketing. The author of the bestselling book The Content Formula, Michael’s work has been featured by The Economist, The Guardian, and Entrepreneur Magazine. In 2017, Michael was named a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes.
Today, Michael is the CEO of Marketing Insider Group, founded on the belief that strong leaders who champion their teams are the key to unlocking massive growth.
Michael Brenner graduated with a Bachelor of Arts (B.A.) in English Literature from St. Joseph’s University (Philadelphia, PA). He lives in West Chester, PA with his wife and four children.
#7. Brian Clark
Brian has been featured in several books:
- Linchpin by Seth Godin
- Meatball Sundae by Seth Godin
- Free Agent Nation by Daniel Pink
- Content Inc. by Joe Pulizzi
- Epic Content Marketing by Joe Pulizzi
- The Lean Entrepreneur by Brant Cooper and Patrick Vlaskovits
- Hack the Entrepreneur by Jon Nastor
- The $100 Startup by Chris Guillebeau
- Trust Agents by Chris Brogan and Julien Smith
- Brainfluence by Roger Dooley
- The New Rules of Marketing and PR by David Meerman Scott
- The Education of Millionaires by Michael Ellsberg
- Problogger by Darren Rowse and Chris Garrett
- e-Riches 2.0 by Scott Fox
- Gravitational Marketing by Jimmy Vee and Travis Miller
- Career Renegade by Jonathan Fields
- The Referral Engine by John Jantsch
- Platform: Get Noticed in a Noisy World by Michael Hyatt
- Repped: 30 Days To a Better Online Reputation by Andy Beal
#8. Jayson DeMers
Jayson DeMers is the founder & CEO of AudienceBloom, a Seattle-based content marketing & social media agency. Jayson graduated from the University of Washington in 2008 with a degree in Business Administration, and immediately entered the field of online marketing. Since then, he has become a columnist for Forbes, Inc Magazine, Entrepreneur Magazine, The Huffington Post, Search Engine Land, Search Engine Watch, Search Engine Journal, and dozens of other highly respected online publications.
#9. Mark Traphagen
Mark Traphagen is our Senior Director of Brand Evangelism, responsible for the reputation and promotion of the Stone Temple Brand. He spearheads STC’s content and social media.
Mark has built a strong reputation as a social media and content marketing expert. With over 150,000 social media followers, he has become a sought-after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on our own blog.
Upcoming Speaking Events
- SMX Advanced – June 12-14, Seattle WA (Content Marketing Workshop)
- Pubcon – November 6-9, Las Vegas NV
#10. Lee Odden
Lee Odden is the CEO of TopRank Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting services including Content Marketing, Influencer Marketing, Organic and Paid Search Marketing, Organic and Paid Social Media, Online PR, Email, and Conversion Optimization.
A sought after public speaker, Odden has keynoted numerous digital marketing industry conferences and has given nearly 200 presentations in 13 different countries over the past 10 years. Here are what some of those event organizers had to say about Lee:
“Lee Odden presented a keynote address and a full day workshop to 180 highly impressed communications practitioners at Social Media Junction 2 in Auckland, New Zealand. Lee’s breadth and depth of expertise are simply awe inspiring. In the potentially daunting and complex area of social media marketing and content marketing, Lee represents logic and a clear way forward. Lee presented not just excellent strategic advice but tip after practical tip. I would highly recommend Lee Odden to anyone who needs insightful, practical and systematic advice on how they should proceed in their social media marketing practice.”
Jennifer Duval-Smith – Executive Director, 360 Digital Influence at Ogilvy New Zealand
“I hired Lee to present to our public relations team at a recent retreat. He brought insight that caused us to completely rethink certain strategies. His expertise helped us take our initiatives to the next level.”
Nikki Mitchell – Vice President of Public Relations at Baylor Health Care System
The main thing is how good your content marketing strategy is, you can always keep up the good. So who else will you add to this list? Feel free to share your feedback in the comments box 🙂