7 On-Page SEO strategies which has a great effect on Search Rankings

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In the world of SEO, on-page optimization always remains powerful factor. I am going to discuss about on-page factors affecting to get high rank in search engine result pages.

7 On-Page SEO strategies

I am going to discuss about:Titles, Meta, URLs, content

  • Titles, Meta, URLs, content
  • Header tags, Images, Sitemaps, robots file
  • Website Architecture & page speed

1. Title & Meta Description
If someone gives you permission to change or optimize only one on-page seo factor among all factors, then which factor do you choose to optimize?

Why Title?
Because,
The title represents the summary of your web page. People always used to click on page with informative and catchy titles. Keep your title short and descriptive which is suitable to summarize your content.
Another important factor is Meta Description. It’s not directly affecting the SEO results but it helps to get more clicks from users.

2. URL structure
Informative URLs provide trust to user that they are clicking on the authorize webpage, not on the spammy web pages.

For Example:
informative url
On which link you are going to click?
Of course first URL, because it looks more informative and trustworthy then second.
Quick tips to create best URLs:

  • Don’t use dynamic parameters in URLs
  • Use human readable format
  • Use keywords in URL
  • Keep your URL shorter, whenever possible
  • It looks great if your URL matches with the title of your web page
  • Exclude unnecessary words from title
  • Don’t use capital letters in URLs
  • Don’t do keyword stuffing
  • If you have multiple URLs with same content then canonical them

If you want learn how to create best URLs, and then please read – post by Rand Fishkin on MOZ 15 seo best practices for structuring urls.

3.Create Unique Content & optimize it for one keyword
Content will always remains the king in the world of SEOs. Creating the great keyword centric (I am not talking about keyword stuffing!!) content is the most important factor for rankings.
If you have great content (& following Google’s guidelines), then no one can stops you to get top rank in SERP.
Don’t target too many keywords to one webpage. Optimize your web page content only for one keyword. It will drive better results.

4.Sitemap & robots.txt
Build sitemap for both users and search engines.
Why Sitemap?
Sitemaps are useful to navigate whole site from single page.
Create HTML sitemap for users so that user can navigate whole the website from one page.
Create XML sitemap for search engine so that search engine spider can crawl whole website.
robots.txt : Use robots.txt to allow search engine bots to index your website and prevent bots to index unwanted web pages.

5.Website Architecture & Interlinking
Always build the website that can be easily navigated. It should easy for user to find content they want.

Don’t keep doorway pages. It can harm your site or create bad user experience.
To provide great user experience, user should be navigating whole site from any of your webpage. So, interlink your web pages. It’s good for users as well as Google (Search Engines!!)
Yeah, don’t forget mobiles!!
Use of smart phones is increasing day by day and people using it for surfing. Google is providing mobile friendly label especially for mobile searchers.
Make your website mobile friendly, so it can rank in mobile search results.

Mobile friendly algorithm had been rolled out by Google. So, mobile friendliness of web page is the most important to get high rank in mobile results.
Check your mobile friendliness of your webpage on Google’s Mobile Friendly Test

6.Header tags & Image ALT texts
Header tags are important to show important content of web page. Google considers texts which are in header tags as a important text of the content.
Your page must have one H1 tags. You can put more than one H2 tags and other header tags.
Always give bold or italic effect to some important words and give alter text to the images.

7.Page Speed of websites
No one wants to wait for a long to load the web page. People leave that pages and click on another results.
So, page speed is the great way to delight your users. Normally page speed between 2 to 5 seconds is ideal for nice user experience.
Use Google’s page speed module to get suggestions for improvement. You can check it on

Some suggestions are:

  • Magnify HTML, CSS, JavaScript
  • Leverage browser caching
  • Optimize images (Reduce size of images & combine them into CSS sprite)
  • Defer parsing of JavaScript
  • Reduce HTTP requests

Bonus Point
What other you can do to boost your rankings?

Acquire good links (Don’t concentrate on quantity, Acquire less but high quality links), always be active on social media, generate awesome content and follow the Google guidelines to prevent penalties.

Wrapping Up
First check all of your on page factors precisely. Then look forward about link building and other off page techniques. Off page SEO techniques are unable to drive good result until you don’t have on page optimized website.

Make great use of Google webmaster and Google Analytics to see the performance of your website.

About Author :
Anjana Ratadiya is SEO Professional at Guru Technolabs – website design and development company. She is passionate about SEO, Social Media Marketing, Content 

 

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