Introduction to seo 1. General seo information 1.2 Common search engine principles 2.1 Web page layout factors relevant to seo 2. Internal ranking factors 3 External ranking factors 3.1 Why inbound links to sites are taken into account 3.2 Link importance (citation index, link popularity) 3.3 Link text (anchor text) 3.4 Relevance of referring pages 3.5 Google PageRank – theoretical basics
