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3.5 Google PageRank – theoretical basics

The Google company was the first company to patent the system of taking into account inbound links. The algorithm was named PageRank. In this section, we will describe this algorithm and how it can influence search result ranking. PageRank is estimated separately for each web page and is determined by the PageRank (citation) of other […]

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3.4 Relevance of referring pages

As well as link text, search engines also take into account the overall information content of each referring page. Example: Suppose we are using seo to promote a car sales resource. In this case a link from a site about car repairs will have much more importance that a similar link from a site about […]

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3.3 Link text (anchor text)

The link text of any inbound site link is vitally important in search result ranking. The anchor (or link) text is the text between the HTML tags «A» and «/A» and is displayed as the text that you click in a browser to go to a new page. If the link text contains appropriate keywords, […]

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3.2 Link importance (citation index, link popularity)

   You can easily see that simply counting the number of inbound links does not give us enough information to evaluate a site. It is obvious that a link from www.microsoft.com should mean much more than a link from some homepage like www.hostingcompany.com/~myhomepage.html. You have to take into account link importance as well as number of […]

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3.1 Why inbound links to sites are taken into account

As you can see from the previous section, many factors influencing the ranking process are under the control of webmasters. If these were the only factors then it would be impossible for search engines to distinguish between a genuine high-quality document and a page created specifically to achieve high search ranking but containing no useful […]

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2.1 Web page layout factors relevant to seo

2.1.1 Amount of text on a page A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. […]

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2. Internal ranking factors

Several factors influence the position of a site in the search results. They can be divided into external and internal ranking factors. Internal ranking factors are those that are controlled by seo aware website owners (text, layout, etc.) and will be described next.

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