Category Archives for "Digital Marketing"

What is Web Analytics

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to allow a business to attract more visitors, maintain or attract new customers for goods or services, or to increase the money volume each customer spends. Also read: Web Analytics Terms Dictionary fro […]

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Mark Zuckerberg’s Facebook Page Hacked

Mark Zuckerberg’s Facebook Page Hacked by A Palestinian researcher posted a message on Facebook CEO Mark Zuckerberg’s page after he says the site’s security team didn’t take his warnings about a security fault seriously. He wrote on Mark Zuckerberg’s Wall  “First, sorry for breaking your privacy and pos (ing) to your wall,  I (have) no […]

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E-commerce Business Models and Concepts

E-commerce Models and Architectures E-Commerce or Electronics Commerce business models can generally categorized in following categories. Business – to – Business (B2B) Business – to – Consumer (B2C) Consumer – to – Consumer (C2C) Consumer – to – Business (C2B) Business – to – Government (B2G) Government – to – Business (G2B) Government – to […]

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Social Media Marketing Effectiveness

The Effectiveness of Social Media in Customer Services:   The traditional definition of customer service has been blurred by the explosion of social media. In order to stay current, your company must recognize the benefits of using customer-focused interaction technologies and social media. If you can, your company will benefit from providing a new form […]

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