Reasons to Choose SEO as Your Career
All of the time better to know in advance what you can expect from a career in SEO
High demand for SEO services
Once SEO was not a classify in profession – Web masters performed some basic SEO for the sites they managed and that was all. But as sites began to grow and started making money, it became more reasonable to hire a dedicated SEO specialist than to have the Web master do it. The demand for good SEO experts is high and is constantly on the advance.
A LOT of people have made a successful SEO career
There are many living proofs that SEO is a possible business. The list is too long to be quoted here but some of the names include Niel Patel from Socialsprout.com, Dharmesh Shah – Hubspot.com, Syed Balkhi from Wpbegginer and many others.
Search Engine Optimizers Earn Good Money !
SEO is a profession that can be adept while working for a company or as a solo practitioner. There are many job boards like Noukri.com and TimesJOb.com that publish SEO job advertisements. It is worth noticing that the compensation for SEO employees is equal to or even higher than that of developers, designers and marketers. A salary over INR 40K per month is not an exception for SEO jobs.
As a solo SEO professional you can earn even more money. Almost all freelance sites have sections for SEO services and offers for INR 300 an hour or more are quite common. If you are still not confident that you can work on your own, you can start a SEO job, learn a little and then start your own company.
If you already feel confident that you know a lot about SEO, you can start learning and see how you know. Well, don’t get depressed if you didn’t have knowledge enough – here is a great checklist that will teach you a lot, even if you are already intimate with SEO.
Only Web–Designing MAY NOT be enough
Many companies offer become–key solutions that include Web design, Web development AND SEO search engine optimization. In fact, many clients expect that when they hire somebody to make their site, the site will be SEO friendly, so if you are good both as a designer and a SEO expert, you will be a truely valuable professional person.
On the other hand, many other companies are dealing with SEO only because they feel that this way they can centralize their efforts on their major strentgh – SEO, so you will be able to consider this possibility as well.
Logical step ahead if you come from marketing or advertising field.
The Web has changed the way companies do business, so to some extent nowadays marketers and advertisers need to have at least some SEO knowledge if they want to be successful business owner. SEO is also a great career for linguists.
Lots of Learning Required
For somebody who comes from design, development or web administration, SEO might look not technical enough and you might feel that you will downgrade if you move to SEO. Don’t worry so much – you can learn a LOT from SEO, so if you are a talented techie, you are not downgrading but you are actually upgrading your skills packages.
SEO is already recognized as a career:
Finally, if you need some further proof that SEO is a great career, have a look at the available SEO courses and exams for SEO practitioners. Well, they might not be a CISCO certification but still they help to charge for the SEO profession.
Some Ugly expressions of SEO
Dependent on search engines
It is true that in any career there are many things that are outside of your control but for SEO this is a rule number one. Search engines frequently change their algorithms and what is more defective – these changes are not made public, so even the greatest SEO gurus acknowledge that they make a lot of learned guesses about how effects work. It is very discouraging to make everything perfect and then to learn that due to a change in the algorithm, your websites dropped 100 positions down. But the worst part is that you need to communicate this to clients, who are not satisfied with their dropping down ratings.
No fixed ranking rules
Most likely this will change over time but for now the rule is that on that point are no rules – or at least not written ones. You can work hard, follow everything that looks like a rule and still success is not coming. Now you can’t even swear on bringing a search engine to court because of the damages they have done to your business website because search engines are not bound to rank high sites that have made efforts to get optimized.
Rapid changes in rankings
But even if you somehow manage to get to the top for a specific keyword, keeping the position requires continual efforts. Well, many other businesses are like that, so this is hardly a reason to complain – except for when an angry customer starts shouting at you that this week their ratings are dropping down and of course this is your entire fault.
SEO requires Patience to get good result
The SEO professional and customers both need to understand that SEO takes constant effort and time. It could take months to move ahead in the ratings, or to build tens of links. Additionally, if you stop optimizing for some time, most likely you will experience a appreciable drop in ratings. You need lots of motivation and patience not to give up when things are not going your way.
Growing Black hat SEO
Black hat SEO is probably one of the biggest concerns for the SEO professional. Fake and unfair competition are present in all industry and those who are good and ethical suffer from this but black hat SEO is still pretty distributed. It is true that search engines penalize black hat practices but still black hat SEO is a major concern for the industry.
So, let’s hope that by telling you about the pros and cons of choosing SEO as your career we have helped you make an informed decision about your future.