Meta Tags Creation
We already learned earlier in the chapter that our Meta tagging starts with determining our keywords. Also, known as our “long tail keywords” because they are not actually a single word. I could go section by section here but let’s go and analyze the keywords all at once. I think you might understand it better if I just show you what the keywords should look like and then break it down tag by tag.
So our imaginary business will be called “Delhi Excavating Contractors”. I did a Google search to make sure it was not really a business. Of course, in my last book, I created an imaginary company and someone can take the name to start a company and can use the exact Meta tagging I am using here for example.
Anyway, our imaginary business provides a tight access track hoe and loader to dig pools, create retaining walls and any other residential or commercial work which might need our loader and track hoe as shown in figure 2.11
I already did the research and my long tail keywords are:
- Delhi Excavation Contractors
- Delhi Excavating Contractors
- Delhi Excavating
- Delhi Excavation
Note: I actually came up with about 30 more keywords but these are the most basic(primary) Also I concentrate on the same keywords but replace the city name with every local city around Delhi. These would be Noida, Gaziabad, gurgaon, and faridabad.
So lets us take a look at what I came up with for the title and Meta tagging for this website.<Head>
<Title>Delhi Excavating Contractor ½ New Delhi Excavating</Title>
<Meta http-equiv=”Content-type” content=”text/html; charset=ISO-8859-1” >
<Meta name=”keywords” content=”delhi excavating contractors, delhi excavating”>
Meta name=”description” content=”We are a Delhi Excavating contractor with a tight access track hoe and loader for your Delhi excavating needs.”>
<Meta name=”googlebot” content=”index, follow” />
<Meta name=”robots” content=”index, follow”>
<Meta name=”Revisit-After” content=”7 days”>
<Meta name=”city” content=”New Delhi”>
<Meta name=”country” content=”India”>
<Meta name=”state” content”DL”>
<Meta name=”zip code” content=”110067”>
<Meta name=”subject” content=”Delhi Excavating”>
<Meta name=”author” content=”Shamsher khan”>
<Meta name=”copyright” content=”Delhi Excavating Contractors”>
(this is where the visible portion of your website is configured. )
Take a look at each one of these in next post.