How to Fine-Tune Your WordPress SEO for More Conversions
As a website owner, there’s nothing more satisfying than looking at your analytics and witnessing growth in your traffic.
However, drawing in people to view and appreciate your hard work shouldn’t be your endgame. You must also work on your conversion strategy so you can start monetizing your traffic.
If you’ve been running SEO on your WordPress site, the urgency to close more conversions from your traffic is heightened. After all, effective SEO requires a lot of time and deep pockets to execute — the least you can ask for is a website that pays for itself by actually converting.
In this post, we’ll talk about the essential SEO strategies can help you increase your traffic as well as close more conversions on your WordPress website.
Let’s get cracking.
1. Assimilate Your Bounce Rate Issues
First and foremost, one of the biggest bottlenecks in a website’s conversion potential is a high bounce rate.
This metric measures the likelihood of users to leave without taking any action or clicking anywhere else on your website. The only problem is that it’s not exactly easy to pinpoint the reasons why your visitors are bouncing off.
You can, however, isolate issues by determining where on your website do most of them leave.
With Google Analytics, you can easily identify the “drop-off” points on your website where users exit your website for good. This can be accessed by navigating to the “Behavior” tab and selecting “Behavior Flow.”
From there, look for pages with high drop-off figures by hovering your mouse pointer over each of them.
It’s usually a good idea to work your way from top to bottom — starting with the most popular page. Not only do high-traffic pages tend to have higher bounce rates, optimizing them would also have the biggest impact on your bottom line.
To help you reduce bounce rate and retain more traffic on these high drop-off pages, below are a few content optimization tips you need to consider:
- Weave In More Internal Links
Adding internal links in your content is a great way to help users and search engine crawlers discover more of your website. Just try not to disrupt their reading experience by injecting links to irrelevant pages.
- Improve Readability
For users, there’s nothing more off-putting than thick paragraphs with little to no formatting. Make sure you use bullet points, subheadings, and other tools to make your content more skimmable.
- Use Visual Content
Lastly, you can make your content even more captivating with the help of visuals. Some of your choices include videos, infographics, GIF animations, or even memes — whichever resonates with your target audience.
2. Optimize Your Website’s Loading Times
Speaking of content optimization, your website’s loading speed is an important on-page SEO factor you can’t afford to miss.
In addition to rank worthiness, loading speed also directly affects your website’s bounce rate.
According to Google, bounce rate increases by up to 32% if a website’s loading time increases from 1 second to 3 seconds.
Fortunately, there are several ways for you to optimize your WordPress loading speed, even without the help of a professional developer.
Here are some of the methods that can get you started.
Implement Lossless Image Compression
In WordPress, the ability to effortlessly insert visual content into your website is a double-edged sword.
The more visual content you incorporate into your website, the higher its bandwidth requirement would be. This, in turn, would lead to longer load times — unless you compress or reduce the file size of your images with tools like Compressor.io or the WP Smush plugin.
Minify Your Code
Believe it or not, the optional comments, line breaks, and unnecessary white spaces in your website’s code can also affect its loading speed.
Sure, the performance difference may not always be perceivable, especially for basic WordPress websites that don’t utilize a lot of dynamic and interactive content.
But remember that you don’t have a lot of leeways when it comes to your website’s performance, considering the correlation between loading speed and bounce rate.
The good news is, there are plenty of code minification tools out there you can use for WordPress websites. W3 Total Cache, for example, has built-in minification features that can be enabled within a few clicks.
Zero In on Performance Issues with PageSpeed Insights
Not sure where to start your code optimization efforts?
What you need is to run a full analysis of your website using the Google PageSpeed Insights. Simply enter your domain’s address or the specific URL of a high-bounce-rate page and click “Analyze.”
PageSpeed Insights will then highlight the reasons why your website could be running slower than necessary. Not only that, but it will also provide you with actionable recommendations that precisely addresses the issues detected on your website.
Upgrade Your Hosting
If you’re still putting up with the shared hosting solution you’ve acquired when you first launched your website, then now might be a good time to consider migrating to a new host.
Remember, a shared hosting plan puts your website subject to the bandwidth and disk space usage of other sites.
Your hosting may not be a concern if you’re not getting a lot of traffic. But once you do, a virtual private server (VPS) or dedicated hosting upgrade may be warranted.
You can also leverage a Content Delivery Network or CDN to give your WordPress website a drastic boost in performance. It works by utilizing a network of geographically-distributed servers to expedite the transfer of website data.
3. Tweak Your Keyword Strategy
Finally, it’s time to focus on the centerpiece of an SEO campaign: your keyword strategy.
Whether you like it or not, your target keywords can make or break the success of your SEO campaign.
If you choose highly competitive keywords, you’d be at the mercy of top brands with deeper pockets and a bigger team. You can’t go with keywords that barely get any traffic, either.
What you need is to find the sweet spot that puts your brand in a favorable position to rank in search engine results. And to do this, you need a keyword research tool like Ubersuggest.
To use Ubersuggest, enter a “seed keyword” that’s relevant to your niche and click “Look Up.”
The tool will then proceed to generate a list of long-tail keyword suggestions that are less competitive and more feasible for smaller brands.
How will keywords affect conversions? It all boils down to the user intent behind them.
To cut to the chase, you can use the “Filter Results” feature on Ubersuggest to find keywords with transactional intent. All you need to do is add commercial-based terms like “services,” “price,” “hire,” and so on.
In the example above, some of the keyword suggestions that may work in increasing conversions would be:
- Hire web designer
- Affordable web design services
- Professional web design services
- Custom website design services
Why do they work? Because they are more likely to be used by people who are already in a buying mode.
Just remember that the commercial terms you must use depends on your niche. For example, if you’re trying to sell goods rather than services, then the terms “buy” or “order” can be used.
Conclusion: WordPress SEO and conversion rate optimization may not be simple, but they aren’t rocket science either.
With the post above, you should now have a deeper understanding of how certain SEO practices can affect your conversions. All that’s left is for you to determine which are the strategies you need most.
Did we miss a crucial WordPress SEO strategy? Do you have questions or suggestions?
Whatever your concern, voice it out by leaving a reply below!