More to Help Your Understanding of Keywords.

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Let us do a few examples to help your understanding of how to pick your keywords correctly. Let’s say you have a website that reviews films and rates them. If one of your keywords is, “films”, that is too broad. Do you sell films? Do you develop them? Do you make them? Do you have cleaning products to clean different films?  No.  You have to make your keywords more relevant. Now if one of my keywords in my Meta tagging was, “feature film critic or feature film reviews”. That would be more relevant. Notice that a keyword is more likely a key phrase than a word.

There are two ways of keyword stuffing. One is by being too broad on your Meta keywords and having way more than three and Google finds you relevant for nothing.

Let’s say that you are a convenience store and you put a list of products you carry as keywords such as donuts,  sodas,  fountain drinks,  bottled drinks,  ice drinks etc. You would be stuffing your keywords.

The other way of keyword stuffing is using the keyword you have too many times in your content. This is an extreme example of keyword spamming but says you have the convenience store and to make website seem really relevant, you take the list of your keywords and you put them on your websites landing page 200 times at the end of your homepage. This will trigger a ban not just from Google but many other search engines.  Google really dislikes this practice.

Let’s say you make the wording the same color as your website background so that you are hiding it from those searching or viewing the content on your website.  Well not only are the bots, crawlers and spiders smart enough to find it and penalize your website for it, you might wind up on the list of websites that got banned from Google as well.  Being banned from Google is like being blacklisted from the Internet. You are better off getting a new domain, new hosting company, a new company name and starting over.

Understanding How Keyword Are Used.

It helps to decide on keywords if you understand how people search the Internet using search engines. When you go to a search engine and want to find a place that sells “welding supplies “ you open a search engine such as Google and you type in;  “buy welding supplies” and click search. You get about 60,000 results but none of them are places you can go locally and get a welder.  You are not likely going to order a larger welder online.  The shipping would cost as much as the welder.

Are you going to go searching through the 64000 results for a local place to buy one?   No. you are going to refine your search down to something less broad like,  “Delhi welding supplies” which will have better results.

If I sell welding supplies in Delhi, I would make one of my keywords “Delhi welding supplies”. I would have less of a chance if my keywords in my Meta tagging are “Delhi, welding, supplies, supply” as these keywords individually are broader and have less relevance to the search. Each one is treated by most search engines as an individual search term.  Delhi is a city, welding could refer to any number of items, how to weld, welding stories, training schools, metal fence welding, etc.  I typed in just “welding” into Bing and on the first page was a job listing working as a welder to build DTC buses body. The point I am making is that users are now made the point here. Using the exact phrases people will use as a search term in your keyword can make all the difference on whether your site will show up on a search engine search.

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shamsher khan
 

Digital Marketing Trainer, Consultant and a Professional Blogger having more than 6 years of experience.  Let’s meet over a coffee and discuss if you want to grow your business online or want to learn digital marketing.

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