How Do I Decide keywords?

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How To Decide keywords for SEO

Well we have collected the information we need to decide on our trophy keywords for our website but not which ones to use.  We know the possible keyword, the number of local and global searches, and an estimate of how much competition there are for those keywords.

As I said before, as a consultant I spend countless hours finding and applying the right keywords for my customers and working with those who design websites for my customers. Finding the most effective keywords is a fine science and sometimes it’s an experimental process.

Many times I will add, subtract and reorder my Meta tagged keywords based on what is working and what is not on my customers websites. I can tell a lot about how well a keyword is working by tracking a Pay-Per-Click (PPC) campaign. But we will discuss that later on this blog.

Now that I have my possible keyword list from Google, from the last section, I have to weigh using heavily searched on keywords against the amount of competition I have. If I have a high Google ranking I can compete against whoever I want for the keyword, but if I am just starting  out and my ranking  is low on Google, I have to choose words that have less competition.

If I went right out for the search term “Daily News” as shown in figure 2.7 for my favorite news site www.TimesOfIndia.com  it would be a big mistake.  Sure, there are 2.7 million searches a month for that term but there are 600 sites ranked higher than www.TimesofIndia.com site and it would wind up on page 40 of any Google search for that term.

Meta Description

The description is what most people see on the end of a Google search, right under the link to the website page is the Meta tagging description. Now that we have decided on our keywords, we now need to formulate the keywords into the description using complete sentences. This is not as easy                                                                       as it sounds.

If you use long tail keywords you must use them in the same order in your description and you need to keep you descriptions to 155 characters or less.  This is the number of characters most search engines will display.

Here are some examples:

Keywords are:

Tours and travel,  holiday packages,  tour packages,  best deals on holiday,  India tour packages, domestic tour packages,  international tour packages,  Flight booking,  hotels booking.

Now the description should be:

Get best deals on tour and travel packages for India and international holidays. Also avail attractive discount on booking domestic air tickets, flight and hotels online.

Meta Title Tags

Domestic Tour Packages | International Holiday Packages – Apjtours

title snapshot

Figure 2.9

The title that you see may be one of the most important parts for any website as shown at the top of figure 2.9

Remember those keywords we decided on? We want to use as many of those and in the same order as you can. Google allows up to 66 characters (including space) for title tags, whereas some other look at up to 120 characters. The numbers change frequently and last year the general rule was don’t put more than 70 characters.

google title and description snippet

Figure 2.10

 If your title tags exceed those limits, they will be truncated to fit into the maximum space allowed. To ensure that you are getting the most value for the characters limitations if title tags, the World Wide Web Consortium (W3C) recommends that web site designers keep their titles to 64 characters or less in length. In figure 2.11 you see the title tag which appears below. In the next post we will show you how to configure the title as well as the rest f the Meta tags.

TIP: “Google find s a page more relevant if it focuses on only one keyword”. 

You notice again in the top of figure 2.10 that the title looks a lot like keywords. Why?  Because it is to Google!

Search Engine Crawlers, bots and spiders use the title tags as one of the main sources for determining the web-page topic, Spiders, bots and crawlers examine the title, the words used in it then use this information as a key source to determine the topic of the page. It’s always best to use beginning of the title as possible.

There should also be a unique title tags for every page of your website which creates relevancy and distinguishes the difference is content. Make the title as descriptive as possible and use the most important keywords you have decided on for the page. Words you use in your Title tag will appear in the title bar, or the tab title of your web browser, as well.

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shamsher khan
 

Digital Marketing Trainer, Consultant and a Professional Blogger having more than 6 years of experience.  Let’s meet over a coffee and discuss if you want to grow your business online or want to learn digital marketing.

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