Top 15 Actionable Ideas For Driving Traffic To Your Website
Lack of website traffic is one of the most common challenges I hear from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site.
This article is an attempt to give marketers and business owners a whole battery of straight-to-the-point, actionable tips for getting traffic to your website or blog. While some of these strategies won’t be a quick fix, you may be surprised how quickly many of them start to generate results.
1.Focus on long-tail keywords: The days of focusing on a single keyword for each page are long gone. Make sure your posts include all the relevant terms and phrases related to your topic. For help with finding long-tail keywords, see my post How to Find LSI (Long Tail) Keywords Once You’ve Identified Your Primary Keywords.
2.Start a forum on your website: An active forum can quickly begin ranking for long-tail keywords. They’re also great for decreasing your site’s bounce rate, increasing time-on-site, as well as building a community.
3.Start a Facebook group that drives traffic to your site: Start a niche-specific group where members can ask questions and get support (and don’t forget to point them back to your site’s content where relevant).
4.Submit your blog posts to StumbleUpon: It works!
5.Promote your blog posts to your email list: This doesn’t have to be the main focus of all your emails, but including a link or two back to your blog posts can considerably increase traffic, leads, and sales.
6.Answer a HARO Queryq: Answering a pitch only take a few minutes, and can result in great PR, high-quality inbound links and referral traffic to your site.
7.Work on your headlines: Your headlines are what will get people in the door, particularly when you share your blog posts via social media; make sure they pique interest and clearly articulate the benefit to your readers.
9.Include links to other relevant posts on your blog: When you write a post, always be sure to mention other posts your readers may find helpful; this is great for SEO as well as for increasing time-on-site, conversion rates, and referral traffic.
10.Guest post on relevant blogs: There’s not much point guest blogging on a site in an unrelated niche; make sure you only contribute to highly-relevant, high-quality sites in your niche. See “The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging.”
11.Optimize your existing posts: Comb through your old posts to make sure they have unique and relevant title tags, URLS and meta descriptions.
12.Post more frequently: Neil Patel of QuickSprout found that by posting high-quality posts 6x per week (as opposed to 5), blog traffic increased by 18.6%. Find your magic number and commit to seeing it through. Remember that in many cases, the traffic increases you see from blogging are scalable.
13.Submit your posts to Reddit: Yes, this also still works.
14.Build connections with others in your niche: I know this sounds cliché, but building personal relationships with other bloggers in your niche will often result in organic inbound links and referral traffic to your site.
15.Get on YouTube – YouTube drives the most engaged traffic out of all social media sites, with an average of 2.99 pages per visit.
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