Choosing Long Tail Keywords
Long Tail Keywords
Long tail keywords are a type of keyword phrase that have at least two, and some times as many as five words in the phrase. Long tail keywords are used to refine search terms to the web page, as well as when the searcher is looking for something rather specific. Like normal keywords, long tail keywords are used to define what is on the web page and what the publisher wants to be found under in search engines and on search engines results pages. These keywords are highly specific, and draw less traffic for the website, but tend to draw more quality traffic, in turn lead more conversations than normal keywords. Long tail keywords can also be used by the website creator and visitors in different way.
When the website creator uses long tail keywords, they are searching to corner a market that might be smaller than normal, but has just as much potential as others, larger, more exposed markets. Using long tail keywords can also be less expensive when it comes to pay per click biding, and other paid inclusion methods, as there are less people attempting to place bids on those keywords for pay per click ads on search engine results pages.
Visitors used long tail keywords to narrow down what they are searching for. When a visitor is looking for “Karolbagh Pizza Supplies “It makes more sense. Especially, if you sell pizza supplies in Karolbagh.
Working with long tail keywords successfully means that a website creator needs to know which keywords actually get hits or are searched for on the major search engines. Research is the only way to know if long tail keywords will work or not, and that if the smaller investment will still pay off at the end of the publishing campaign.
I can see what you are thinking right now. As a website owner you’re probably jotting down a list of every word you can think of as a keyword for someone to search with to find your website. I had a private eye who came to me for SEO services and he had more keywords in his Meta tagging than on his whole website. When we were done deciding on the eight keywords he would use, we didn’t even use one of the keywords he had on his list before he came to me.
There is a defined science to finding and using the right keywords on your website. When I get done with a website I have eight to twelve keywords I focus on and I call those words, “Trophy Words”. I use these words to improve your site’s ranking.
As a consultant I spend countless hours finding and applying the right keywords for my customers and working with those who design websites for my customers. Finding the most effective keywords is a fine science and I have to weigh using popular and effective keywords on a website while weighing those keywords against the amount of competitions. Let me give an example. I do the SEO for a website that does counseling here in Delhi.
The keyword, “Delhi family counseling” , is a term that is searched on about 1500 times per month in Delhi. But, there are 2,000 counselors with websites that are competing for the same keyword. On the other hand there are 1250 searches in Delhi for, “divorce counseling” but only about 100 therapists with websites competing for that term. This is a small example but you can see I would choose the second term over the first even though there are fewer searches. Only, after I took into consideration the site ranking of the competition which we will discuss later in this chapter.