SEO: Configuring Meta Tags
Configuring the Keyword Meta tag
So I am going a little out of order but I need it to make sense to you and reiterate what I have been trying to explain through this entire chapter. That is, keywords are IMPORTANT. You shouldn’t ever think about the Title tag or the Description tag until you have decided on your keywords!
In the last section I showed you the keywords I decided. If you don’t know how I determined my keywords, I thought you should check my previous post about keyword. So the tag is configured like this:
<Meta name=”keywords” content=”Delhi excavating contractor, Delhi excavating”>
I made keywords bold for this example. The keywords are not bolded in the configuration. You might notice something else. All the keywords are in lower case. Why? Well Google doesn’t care, but we need to think about all the search engines. Some search engines are case sensitive and most people don’t capitalize their word searches. They just type in their keywords to search.
Configuring the Meta Title Tag
The title tag is located somewhere in between the opening <head> tag and before the closing </head> tag. It doesn’t really matter where it is, but most people put the Title above the Meta tags.
Now remember our keywords? Notice that I used the first 3 which are my main “trophy words” in the Title.
<Title> Delhi Excavating Contractor | Delhi Excavating</Title>
Configuring the GoogleBot and Robots Tags.
Here is the Meta Robots tag that we discussed in previous post. You might notice another tag though. Google really likes it when you put its own Meta tag in your website and tell them what to do. That tag is called Googlebot and the instructions are similar to the Robots tag as shown:
- index: This allows the Googlebot to index that page.
- noindex: This tells the Googlebot not to index the page.
- follow: This allows the Googlebot to follow the links from that page and index them.
- nofollow: This instructs the Googlebot not to follow links from that page for indexing.
- Noodp: prevent the search from using the page‘s description.
The tags are easy and should be in any website you have. Also, you never know what users or links Googlebot or other creepy crawlers arrive from and so these should be in the Meta tags of every page in your website.
<Meta name=”googlebot” content=”index, follow”>
<Meta name=”robots” content=”index, follow”>
Configuring the Meta Revisit Tag
Google and other major search engines typically visit your site once per month on average. But let’s say your website’s content changes more frequently such as a news website? How do you tell the search engines spiders, bots and crawlers to visit more frequently? The “Revisit –After” Meta tag used just for this purpose.
<Meta name=”Revisit-After” content=”7 days”>
Configuration the Meta Location Tag
These tags are really important to search engines to help identify the geographical locations. In a few sections we will look at a new GPS type of geographic location tool and add the Meta tags as well. In the example below, we add the city, country, state, and zip code, just as if you were mailing yourself a letter as shown below.
<Meta name=”city” content=”New Delhi”>
<Meta name=”country” content=”India”>
<Meta name=”state” content=”DL”>
<Meta name=”zip code” content=”110067”>
Configuring the Meta Subject Tag
This tag arguably has very little influence with the major search engines but it does have some with smaller ones. I typically place the first long tail keywords in my Meta Keywords tag here which should be the most important subject of our website as shown below.
<Meta name=”subject” content=”Delhi excavating”>
Configuring the Author and Copyright Meta tags
These two tags do very little to enhance your search engine ranking and have more to do with identifying who owns all the hard work you put in to your website. I see parts of my books in other books and on the Internet all the time. Most have the common sense to give me credit, but when they don’t, I get upset. I spend blood, sweat, and tears to get this done. Not to mention the time I didn’t get to spend with my family because I was writing and doing other things.
The “author” tag is person or company name that created the content in the website. This “copyright” tag identifies who owns the copyright. I will remind all the readers that Delhi Excavating Contractors Pvt. Ltd. Is entirely bogus and the time of this writing didn’t really exist.
<Meta name=”author” content=”shamsher khan”>
<Meta name=”copyright” content=”Delhi Excavating Contractors Pvt. Ltd.”>
Meta Redirect Tag
Have you ever wanted to redirect somewhere to another site when they got to a page? Say you changed your websites URL. Well you can with just one line! Let’s take a look at this one liner:
Now the “5” indicates the number of seconds to wait. If you don’t want search engines to ding you as if it is a doorway page, which we will discuss later (subscribe via email to get notified), then it needs to be set to 5 seconds or longer. The last part is the URL that you want to redirect the page to. In this example I chose the page to be the blog.html page.
Note: there are many other not so important Meta tags you can learn them all at http://metatags.info
Now let’s take a look the new geographical Meta tag that is really catching on using GPS and longitude and latitude in next post.