5 Biggest Mistakes to Avoid When Hiring an SEO Consultant
if your company is considering hiring an SEO consultant, either to assist the in-house SEO team or completely lead the entire seo effort, there are several mistakes you have to avoid.
Hiring the wrong consultant to take the helm of the search marketing effort may lead to a huge mess that’s not only difficult to cleanup, but expensive as nicely. A simple Google search will bring up a bunch of consultant options, ranging greatly in capability, experience and price. Here are five mistakes you have to avoid when hiring an SEO consultant to your company.
1. Hiring a consultant based on keyword ranking promises.
Many SEOs will sell you on keyword rankings. They will send a fancy report every month that shows the positioning of the keywords, but how important are those rankings if they aren’t resulting in qualified prospects, sales and revenue to your business?
Image if you were ranking for two keywords, and one was ranking in the top position and the other was ranking in the bottom of page one. The keyword ranking primary only has 320 monthly searches and it also was responsible for switching $1, 000 in revenue yesteryear month. The other keyword that’s in the bottom of page one has a monthly search volume involving 12, 200 and it had been responsible for driving $7, 000 in revenue yesteryear month.
Would you rather any ranking report that highlights several one ranking or do you wish to know how much profits your SEO campaign will be generating and what your ROI is every 4 weeks? Keyword rankings don’t make a difference. Revenue and ROI do. It’s important to assist an SEO consultant in which understands what numbers actually matter.
2. Going in the relationship with unrealistic objectives.
SEO takes time. Anyone that is telling you they will have your website ranking within just days is telling you what you need to hear to acquire you to sign this contract. An experienced SEO consultant can give you an educated guess about how soon you should expect to see increased traffic. This varies dependant upon your industry, competition, targets and strategy.
There are SEO products and services that promise results within just days and some even guarantee primary rankings. Stay far faraway from these as they can greatly disappoint you, waste your time and energy and money, as well as put your internet site in danger.
3. Hiring an SEO consultant based on lowest price.
While a $399/month SEO service may appear good to your information technology department, it’s going to get rid of up costing you additional money in the long-run. When you really plunge into what SEO entails you may understand that seo for a few hundred dollars per month is a pipe wish.
An experienced SEO consultant can charge lots of money a month, depending on the campaign goals and opposition. If you can’t manage an experience consultant it will be better to move gradually and attempt to do many of the ground work yourself, rather to hire a cheaper option. Low quality SEO can perform severe damage to your website, requiring an extensive cleanup effort, costing you more money in the end than hiring the right SEO consultant before it starts would have.
4. Employ an SEO consultant in which sells pre-made packages.
There is absolutely no reason why you should be purchasing an SEO offer. An effective SEO campaign is totally custom and designed designed for your website, your opposition, your keywords and the campaign objectives. When you begin to look for a consultant you will frequently find that many will offer you different package options, and these cookie-cutter packages are sold to every business.
Do you really think a similar SEO strategy that is it being applied to a hair salon in Boca Raton is going to be what a car dealership in Miami is required? Pre-packaged SEO is dangerous and also ineffective.
5. Rely only on organic search visitors.
The worst thing you could do is put your eggs into one basket and still have your company relying totally on organic search visitors. Your traffic numbers could vanish overnight, for a number of reasons. A competitor could outrank anyone or Google could rotate out an algorithm update that impacts your internet site. No SEO consultant, no matter how good he or she is, can predict what google will do next.
It is critical to diversify your online marketing to include several forms of visitors, including paid search, social media marketing, content marketing and screen advertising, just to name several. When you have a number of streams of traffic you may make an adjustment to improve the traffic from another outlet in case a particular traffic source dries upward.