Optimization for Yahoo
Figuring out Yahoo!’s new algorithm has been a task! Over the past month and a half I have done experiments with our test websites to figure out the key weights that Yahoo uses to decide rankings and return results from user searches.
I have determined the following factors weigh more heavily in Yahoo!’s algorithms:
Use Keywords in the Title Tags of Your Web pages:
A web page’s title tag is one of the most important factors for how that page will rank in the search engines. Each page at your site should use a title tag that matches the search term you are trying to get the page ranked for. This is especially important at your main page. The title tag should also describe the content of the page in a concise and accurate manner. This helps the search engines decide how relevant the page is to a particular search term. The more relevant a page is, the higher it will rank in the results for that search term.
Use Your keywords in Your Domain Name:
I have done a lot of research on this and even though not everyone agrees, I have found clear evidence that websites site exact match domains get top rankings easier than non-keyword domain sites. In other words, once you know your best keyword phrase for your niche, see if you can get the domain name that matches that phrase exactly. Go for .com then .net, then .org. If none of them are available, use a hyphen (-) between your best keywords.
Use Your Keywords in the HTML Heading Tags:
Heading tags (e.g. H1, H2, H3, etc.) give the search engines more info about how relevant the web page is to certain search terms. Make sure to use heading tags containing your keywords at each page of your site. As a bare minimum, every web page should have one H1 tag that includes the same keywords that are in your title tag.
Check the Keyword Density in Your Website Text:
The numbers of times your keywords appear in the text on your web page or blog helps Yahoo! match the content to the appropriate search terms. As a general rule, for a web page that has about 400-600 words of body content, use the main keyword once in the first paragraph, and once somewhere in between.
Setup Your Website’s Internal Linking’s Structure Properly:
When your are planning your website or blog, make sure your have at least one text link on every page that links to your main URL. The text link should contain your best keyword or keyword phrase. As your site grows in size, so will the number of web pages that point to your main pages increasing the popularity for that page based on your best keywords. Also, when adding blog posts at your blog, be sure to hyperlink to other posts on your blog when appropriate (Each time you do this, be sure to use the keywords you’re working on and they getting ranked!)
Slowly Grow the Number of Incoming Links from a Wide Variety of External Sites:
Of all the factors in SEO, one of the most important is the number of web pages that link to the target page you are trying to get ranked well. In other words, if site A and site B are virtually identical, site A will outrank site B if there are more web pages linking to site A.
NOTE: Of course getting lots of links to a site can be time consuming. That’s why you may want to outsource this task.
Grow the Number of incoming Links from External Sites slowly and consistently:
Don’t go too fast with your link building campaign. Getting a few dozen links a week or even 10 day is OK, but if Yahoo! see 1000 new incoming links to your site the next time they update their database, you’ll likely move down the SERPs, and not up.
Yahoo/Bing Technical Suggestions:
- Validate your HTML code.
- Avoid broken links.
- Set up redirects from old pages to new ones.
- Ensure that you have allowed the MSNBot to crawl your site and employ Robots.txt
- Keep keyword density around 6%
- Use static URL’s wherever possible rather than dynamic URLs with multiple extension.
- Create Valuable content.
- Visible on-page text, include keywords.
- Keep pages down to a reasonable file size.
- Try not to cover more than one topic per page.
- Use static text links.
- Put keywords in text rather than in images.