Google SEO – Optimizing Your Website for Google search engine

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Optimizing for Google

This Blog has been focused heavily on Google, as it still maintains the lead in search engines searches. They have lost a lot of ground because of Bing and the millions Microsoft poured into an advertising campaign, but are still well above the fifty percent mark in internet searches.

Knowing this, how do you get Google to take notice of your website? What weights make your site rank higher?   We are going to answer this question in these sections.

Google is traditionally, from my experience, the slowest of the major search engines to rank a new website- especially if you have a new domain name. Even if you manually register your site with Google using the steps in previously post, it may take months before you can actually type in your domain name and see a result. That doesn’t mean it is ranked either. Even with expert SEO it has taken me up to 8 months from notifying Google to actually getting the website indexed. I do this by putting plain text links on a few highly ranked websites.

 

Google Sandbox Period

The period between when Google is notified and it finally gets indexed is known as the “sandbox period.” google sandbox logo

How can you avoid the sandbox period when you need a new domain?  My recommendation is to buy a domain from GoDaddy Auction (www.GoDaddy.com). Every domain you buy from a GoDaddy Auction is at least a year old and some have already links to the domain. Domains are also available on just about any subject or industry.

One of the best things about buying a GoDaddy domain from their auction is the original date that the domain was registered on GoDaddy is the date that is listed when you do a WHOIS check (domain registration information). Google usually continues to index these domains and rarely puts the new purchased domain in a sandbox period.

Google doesn’t sell organic placement, either. There are ads above and to the right side of the search results, but sponsored ads are the only placement that is available for purchase. That means that where your website placement is based on your SEO and search engine marketing efforts.

Another heavy weight that adds votes to your website is the traffic to your website. You need to install Google analytics on your site to enjoy these additional votes to help improve the rankings on your website.

NOTE: recently a lot of weight has been added to the Title tag if it matches the first three keywords in the Meta tags, the description contains the first three words, and the keyword density is around 7%.

 

Google Caffeine

One thing that is new about Google is what is called Google Caffeine to improve how fast Google can index and deliver relevant new content.  From early evaluations and hints dropped by Matt Cutts from Google, the algorithm hasn’t changed but what is indexed and given to the algorithm has. One of the biggest changes is putting more relevancy on the “above the fold” area of the viewable content on each website page.

google caffeine logo

My recommendation to you is to make your website 100% relevant in the 800×600 viewable areas at the top of each webpage. Place perfect keyword density, a relevant <H1> tag, all the links to your social media, and limit the pictures. If you do, Google Caffeine will be your friend.

 

Google Page Rank

Google has a proprietary ranking algorithm and although they trademarked some parts of it, it changes frequently. An element of that algorithm is called Google Page rank.

Google explains Page Rank like this:

Page Rank relies on the uniquely democratic nature of the Web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important” Using these and other factors, Google provides its views on pages relative importance. google page rank

 Google Page Rank is based on a balloting system that compares your site to all the other pages on the web that are of the same topic or topics.

Then their algorithms take all the indexed information on those sites to determine which pages are most relevant to a search query based on numerous elements of the page.

An inbound links to a page counts as a vote of support, so links as discussed in previous post are very important. A page that is linked to by many pages with high Page Rank receives a high rank if all the other components of optimization are place. If there are no links to Web page, there is no support for that page. You will rarely find a page ranked by Google without inbound links. Know what the keyword density is or how well the other components of optimization are performed.

Google Instant

Google recently announced “Google instant” in September and showed a new feature of the Google interface designed with a new search engine algorithm to improve the user experience.  Google Instant is really about showing you more search results. Google Instant turns a search into a real-time stream of results which flow onto your screen as you type your query as shown below in Figure 7.1 as I start typing in a search for Leather shoe.

Google instant result

Figure 7.1

With each letter you type, a whole new set of results displays on the screen. This is important for several reasons. First, you will now see many more search results than you would have otherwise. Most people never click through to the second page of search results so this is a way for Google to display several more pages of results.

If it is not in the first ten blue links (or really the first five of six), it might as well not exist for most people. With a Google Instant search, instead of people seeing only ten results, they may now see 5o or 100 results (depending on how many letters they type and how far they get through each search query).

After testing the changes brought on by the results of Google Instant, several configurations clearly have an advantage.  Those websites who have the key search words in their domain name or as the very first word(s) in the title that the users are searching for are not really effected by the change.  Also those websites who have changed their pages to be completely relevant for only one keyword or one long tail keyword are reaping the rewards of Google Instant.

I had theorized for a long time that Google would find a way to change the search to allow a page to be relevant for only one search term for quite some time and they found the way to deliver it.

From here on out you need to look at your pages either modify your current pages or add pages so that your pages are optimized for only single search terms or the search term and the plural version.  As an example, if your search term is a medical supply website selling beakers, you would make your title:

Beaker  |  Beakers

You should also have the keywords in your Meta keywords tag and in the Meta Descriptions tag as well. If you don’t know what I am talking about, refer back to one week previous post (use sidebar calender to find) previous posts.

For many large websites creating new pages focusing on just one products, services, or keyword position not changing and do not realize they are losing visits because they are not optimized for Google Instant.

If you make changes right away, you will reap the immediate reward of being found in search before others catch on to the changes they need.

According to Google, its classic search interface took nine seconds on average for each search results to return.  The new interface utilizing Google Instant algorithm saves 2-4 seconds per search.

iGoogle

other useful tools for improving your search engine rankings are the various Google APIs (Application Programming Interface) that are available at iGoogle.com as shown in Figure 7.3. These programming interfaces enable you to use Google technology to do many things, but most are geared toward improving the optimization of your website.

 

iGoogle.com home

 

There are many help tools on the site to help you optimize your website. Many of them are pay-to-use tools, but usually you can find free tools to do the same thing as the paid ones.

See also: What is Google AMP?

The use of Google APIs should be limited to creating applications and gadgets that your site visitors find useful. When you fulfill a need, visitors to your site continuously return, and that builds momentum. This is turn improves your search rankings simply on the merits of traffic and usability. That’s a great vote for your site and Google will notice.

 

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shamsher khan
 

Digital Marketing Trainer, Consultant and a Professional Blogger having more than 6 years of experience.  Let's meet over a coffee and discuss if you want to grow your business online or want to learn digital marketing.

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