Review Keyword in Heading Tags

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Syntax: <h1>Keywod1 in the heading></h1>, <h2> keyword2 in the heading </h2>, etc.

The”Heading tag” is nothing more than headlines of the page, so it should be kept short. 45 characters, including spaces, is a good target.

Each page should have clearly defined <h1> header tag, to identify the primary subject of the page to both the user and the search engine. Be sure to use the primary search phrase you are targeting within this tag.

Note: It is important that the primary keyword is located in the first heading tag on the page, regardless of its type, Placing the keyword early in the header tag will increase its prominence.

Standard rules apply for the structure of HTML pages, Written in a document-like fashion, they should include:

  • Title
  • Major heading, describing the main purpose of the section.
  • Subheading, highlighting the key points of each subsection.

Many search engines rank the words found in heading higher than the words found in the body text of the document. Some search engines will also incorporate keywords by looking at all the heading tags on a page.

Don’t try to stuff your heading tag with too many keywords, or words that are not relevant to the content in the body. Having multiple <h1> tags on the same page may cause you to be subjected to a penalty by the search engines,  as it may be seen in the same light as “keyword stuffing”.

It is certainly appropriate to have multiple headlines appearing on a page, like <h2>, <h3>, etc., provided they follow a hierarchal order. The <h1> should be the first heading tag, followed by the <h2>, then the <h3>, and so on.

Phrase Elements

Use the semantically tags <STRONG> and <EM> tags for targeted keywords within the visible content of your pages, but sparingly. Those tags are alternatives to the <B> and <I> tags, which can also be used, but are for visual presentation purpose only.

Alt Attributes

Resist the temptation to stuff your alt. attributes with keywords. Keyword density is no longer as important as it once was, and doing so could subject you to penalties.

Keyword Density

Keep text on you website pages relevant to one keyword and write with that keyword in mind keeping the keyword count to about 4-5 % in the actual text on the page.   Add the keyword elsewhere on the page in the Meta tag, ALT tags, Titles, anchor text, and other places on the page to try and maintain a 6-7 % keyword density.

Blog text, news articles, and press release should maintain a 4-5 % keyword density.

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