SEO for Marketing?
Why do I need SEO?
Most companies have a website of some kind, but less than 5% know of or use Search Engine Optimization (SEO) as part of a Marketing plan.
However, those who use professional SEO services, they garner 87% of all organic clicks on the internet. So if SEO is not part of your marketing plan it should be.
SEO can be defined as the exact science that gets your website on page 1 of a Google, Bing or Yahoo! Search. Today, if your website shows up on page one for the keywords people use to search for your product or service you get all the business. If you are on page 2 or later… you are practically invisible. The last statics show that less than 3% now venture off from page 1.
How Does SEO figure in to my websites or business marketing plan?
SEO is now a requirement for any sized business to advertise with a website and be successful at it! Especially now that every other previously effective marketing tool has generally become ineffective or out of reach. In the days before Internet there were a number of ways to successfully advertise. Now however:
- Code Enforcement is cracking down on sign.
- Radio and TV advertising is getting too expensive and becoming less effective because of the number of stations.
- Newspaper is virtually useless as people turn to the web.
- Trade shows are few in number and most are no longer well marketed.
- Almost no one uses a telephone book anymore because of the web.
- Bus benches and billboards cost a huge monthly fee and again, how many people look at them nowadays?
The Internet is now the telephone book. So as a business you have to adapt and not only adapt well, but do one better than your competitors so your name comes up at the top of the list in any keyword search. No longer can you just pay Rs 10,000/- a month for a full page ad in a telephone book to stand out. You have to do the equivalent on the Internet. Your website has to stand out in the center of 4 billion other websites and outshine all the others in your industry to be successful. It’s a tough task.
My website looks better than my competition! I’m good, right?
Good SEO does not really care about looks. You want to have a great looking website but you have to incorporate about 200 different items that Google and the other search engines look for. What’s behind the looks is actually more important than what’s your visitor see when it comes to marketing your website to the search engines. It really boils down to a task of marketing your website not only to your customers but to the search engines as well.
It is so technically complex on how to get your website in the best standings and ranked at the top for the search terms (keywords) you want people to find you with, that it is now an exact science which changes from year to year.
The novice should not even attempt it. The old easy methods for marketing your website do not work; they can and will get your website domain name banned from many of the major search engines if you try them. Getting back in the search engines good grace after being banned is tough and sometimes nearly impossible.