What Strategy Made Online Food Ordering Successful?
We have all used online food ordering platforms like Food panda to order something to kill hunger. These online ordering websites have been very successful in the last couple of years and are growing at a fast rate in India. But, have you ever wondered how they could have clicked in today’s tremendous e-commerce market? Here are some of the reasons why this new concept is blooming in the country.
The Ecommerce Market in India
Indian e-commerce industry is expected to grow at 37% per annum for the next four years! Almost all online retail categories have grown vigorously in the last few years and will continue to do so. People are more willing to spend online than they were before. Similarly, the online food ordering industry saw huge demand which led to its quick growth and success. People thought if they can spend so much online, then why not order their food from there too.
It’s pretty obvious that this platform became a hit because of how conveniently you can get restaurant food delivered to your doorstep. People began wondering why they needed to put the extra effort of going to the restaurant when they can simply order their favorite dishes online. Whether you are at home, or in the office, all you need to do is go online, choose a nearby restaurant and make the order. These websites usually deliver food within an hour which also makes them quick.
Ordering Restaurant Food
Before, only a few restaurants had a food delivery option and only a few fast food joints offered online ordering. But now on these food ordering websites, you will find almost any restaurant in your area to order from (even if it doesn’t have delivery service). Whether it’s fast food or dine-in restaurants, you can simply make the order on their website and have it delivered. The pickup and delivery is done by the online food ordering website itself which means you can make an order from almost any restaurant.
The online food platform offers the same food menu at a cheaper price. Online platforms give offers and discounts on orders. So not only is the service convenient but it is also easy on the wallet. Today, you will find many coupons online. GrabOn lists a comprehensive range of offers on food, like Foodpanda coupons, Tiny Owl first-time user discounts, JustEat special coupon code and more, with these offerings you can be rest assured to get really high discounts which will reduce your cost even more. This advantage makes online food ordering a unique and successful medium.
With the immense success of the online food ordering industry, it has become very easy for online food start-ups and even old ones to have large investments in their ventures. Every year you get to hear a new acquisition or large investment in the online retail industry. With such high sums of capital, these brands are able to employ a sufficient amount of man power to ensure swift delivery. They are now investing to expand and improve strategic operations which is making them more effective than before.