Twitter launched power editor to manage manage ads campaigns in bulk.
Twitter launched a new feature that allows advertisers to create and manage their campaigns in bulk.
Twitter recently announced a new feature that will help advertisers in managing their multiple campaigns. The tool, otherwise known as, ads editor, allows users to create and manage their advertising campaigns with spreadsheets, either downloaded from existing Twitter campaigns or generated from scratch and uploaded to Twitter’s ad-serving dashboard.
Deepak Rao, Twitter product manager, explained how the tool functions in a blog post:
“With ads editor, you can leverage the power of Excel to manage your campaigns at scale. For example, if you’d like to edit your campaign end dates, budgets, and targeting criteria, you can simply download a spreadsheet of the campaigns you’d like to modify and make changes directly in Excel. Then you can upload the updated spreadsheet to apply those changes instantly, with a single click.”
The ads editor, though, will be made available to a percentage of advertisers for now, it is slated to be rolled out to all advertisers worldwide within the next few weeks.
Here is a demo video published for the tool by Twitter: