What Really Is The Best Mobile Marketing Strategy?
Mobile marketing is the one must-have entity that any business needs to have if they want to become successful. Without mobile marketing, you are missing out on a large population of consumers.
But, what mobile marketing strategy is best?
To answer this question, we have gathered the top seven mobile marketing strategies for 2016. Choosing the “best” strategy will require you to thoroughly analyze your customer’s needs to create a customized, multi-pronged approach.
Top 7 Mobile Marketing Strategies
Cross-channel promotion: Mobile makes it easy for marketers to organically grow subscriber lists via a plethora of customer interactions, including: in-store interactions, email, online checkout, blogs, and social media platforms. According to Trumpia the average click-through rate is an impressive 90 percent for SMS. One way to capitalize on this high percentage is to send email subscribers a coupon for opting in to your SMS program.
- Adopt QR codes: From 2013 to 2014 QR code use increased by 22 percent amongst consumers. You can improve your mobile marketing efforts by giving the customer the paperless customer experience that they desire.
- Integrate social media efforts with SMS campaigns: According to First Data, 81 percent of smartphone users will check social media platforms to read reviews before they make an important purchase. Integrate your social media efforts with your SMS campaigns to make it easier for consumers to receive product offerings, check reviews, and purchase the product. Reaching out to social media influencers to share your unique offerings have proven to boost engagements, leads, and sales.
- Send time-sensitive service notifications: Mobile has shown us that timing is everything. Have your customers set their own parameters for SMS alerts or notifications. By letting the consumer choose when they want to be contacted, you will increase the likelihood that they will take action on your offerings.
- Use SMS to deliver coupons: Four out of five consumers use their smartphones to make purchases. If you want to capitalize on this large percentage of consumers, then you need to send your special offers and coupons to the mobile devices that they are regularly using. You can also use SMS to invite consumers to join your company’s loyalty program. According to Ninja Link Building, 90 percent of consumers reported that they gained value from each mobile loyalty program that they had joined.
- Make opting-out easy: While you might be apprehensive about showing customers how to opt-out of mobile notifications, this transparency is actually the best policy. In 2015 customers became even more adamant about remaining in control, which means that you need to relinquish a little bit of control by showing your customers how to opt-out or customize their mobile notifications.
- Leverage the power of geo-location services: Geo-location technologies have helped marketers transform the way that they deliver targeted messages to their intended audiences. Time-specific offers can be used to target consumers in certain locations. For example, a restaurant can send mobile notifications to customers from 12:00 – 2:00pm for a walk-in lunch special if, and only if, the customers are within walking distance to the restaurant. This hyper-local and time-specific approach can deliver powerful mobile marketing results.
These top seven strategies make it clear that the best mobile marketing campaigns rely on ingenuity, timing, and the use of multiple innovative mobile technologies. From SMS messages to geo-location tools, mobile marketing has grown to best meet the needs of an active consumer market.
What do you think of what I’ve covered so far? Will you adopt mobile as your tool for marketing? I would love to read your comments below.